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Business Glossary Terms - S
Sales promotion
Sampling Error
Sare of voice
Satement stuffer
Saturation
Schedule
Screening Week
Seasonality
Selective media
Seondary data
Sets in use
Sgmentation
Shortrate
Showing
Signature
Slitting
Smantic differential
Sowball sample
Space
Specialty advertising
Split run
Sponsorship
Srvice mark
Standard Advertising Units
Stock Keeping Unit
Stock Options
Storyboard
Stripping
Subliminal persuasion
Sunk Costs
Swatch proof
Syndicate
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