About us Privacy Disclaimer Contact us
Home FAQ Advertising Feedback

  You are here: Home > Business terms > Ad testing

Term: Advertising -> Ad testing
Term:

Ad testing

Definition:

Any of a variety of methods used to qualitatively or quantitatively evaluate the effectiveness of an advertisement. Pre-testing involves showing different ad prototypes to groups to determine which is the most effective. Post-testing typically involves interviewing readers to determine how many remember seeing a particular ad, if they read it, and what they remember about it.

Related terms:

Capital budget

Billboard
Useful articles:
»Communicating Quickly and Easily
»"Break Free Now"
»Third Party Credit Card Processing Vs. Having Your Own Merchant Account
»How & Why To Earn 18% On Your Money


Balance Sheet
Adjusted Cost
Car Cost Compare


Browse by categories
Accounting
Advertising
Banking
Bankruptcy
E-Commerce
Economics
Finance
Law
Investment
Insurance
Marketing
Real estate
Statistic
Trade
Purchasing


ABCDEFGHIJKLMNOPQRSTUVWXYZ

Business terms

Accounting

Advertising

Banking

Bankruptcy

E-Commerce

Economics

Finance

Law

Investment

Insurance

Marketing

Real estate

Statistic

Trade

Purchasing

Business Articles

Business calculators

  Disclaimer | Privacy | Terms of useCopyright © 2004 Business-terms.net