About us Privacy Disclaimer Contact us
Home FAQ Advertising Feedback

  You are here: Home > Business terms > Advertising

Term: Advertising -> Advertising
Term:

Advertising

Definition:

There are a variety of definitions, with subtle but important distinctions. While the general public frequently views advertising as encompassing all forms of promotional communication, most advertising practitioners limit it to paid communications conveyed by a mass medium. The latter definition distinguishes advertising from other forms of marketing communication, such as Sales Promotion, Public Relations, and Direct Marketing.

Related terms:

Lifetime Value

Animatic

Useful articles:
»Competing Internally
»How to Finesse Your Job Interview
»Your Will - A Personal Reflection Of Your Life
»The Sale Begins--When the Customer Says . . . Yes


Refinance
Portfolio
Life insurance


Browse by categories
Accounting
Advertising
Banking
Bankruptcy
E-Commerce
Economics
Finance
Law
Investment
Insurance
Marketing
Real estate
Statistic
Trade
Purchasing


ABCDEFGHIJKLMNOPQRSTUVWXYZ

  Disclaimer | Privacy | Terms of useCopyright © 2004 Business-terms.net