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Term: Advertising -> Clipping service
Term:

Clipping service

Definition:

A business that reviews publications for articles that contain information about a specific company or product, typically to help measure public relations efforts. Companies contract with a clipping service and provide "key words" to be searched. When clipping service personnel locate an article that includes one or more of the key words, they note the publication name and date and send the clips to their client.

Related terms:

Prepaid expenses

Diffusion Process

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