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Term: Advertising -> Controlled (qualified) circulation

Term:

Controlled (qualified) circulation

Definition:

Publications, generally business-oriented, that are delivered only to readers who have some special qualifications. Generally, publications are free to the qualified recipients.

Related terms:

Overhead absorption

Dithering

Useful articles:

»	Why People Buy
»	The Price-Value Relationship
»	Alternatives To Handling Responses to Marketing Programs In-house
»	Business And Strategic Planning

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