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Term: Advertising -> Cumes
Term:

Cumes

Definition:

An abbreviation for net cumulative audience. Refers to the number of unduplicated people or homes in a broadcast program's audience within a specified time period. This term is used by A.C. Nielsen. It also is used by many advertising practitioners to refer to the unduplicated audience of a print vehicle, or an entire media schedule.

Related terms:

Moving average

Bond discount
Useful articles:
»Using Print to Boost Your Business
»Looking for the Magic Pill
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»Want to Be More Influential? Learn From Super Salespeople


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