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Term: Advertising -> Direct marketing

Term:

Direct marketing

Definition:

Sales made directly to the customer, rather than through intermediaries or intervening channels: includes direct mail, direct advertising, telemarketing, and so forth.

Related terms:

Non-directed probe

Retouching

Useful articles:

»	Caring for Your Customers
»	Paper vs. People
»	Tradeshows Offer Big Advantages for Field Sales
»	The Power of Planning Ahead

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