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Term: Advertising -> Evoked set
Term:

Evoked set

Definition:

The set of choices that are salient or kept in mind for purchase. For example, from the multitude of laundry detergents available in the grocery store, the evoked set is the two or three brands the buyer may remember and actually be considering for purchase.

Related terms:

Hard costs

Price Elasticity
Useful articles:
»Can Credit-Damaged Buyers Get Home Loans?
»The Cost/Price/Value Issue
»Pricing
»Turn Your Happy Clients into Advocates for You


Loan reduction
Loan amortization
Amortization


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