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Term: Advertising -> Eye tracking
Term:

Eye tracking

Definition:

The pattern of a reader's eye movements as he or she views an ad, brochure or publication layout. Eye-tracking studies help design professionals create layouts that effectively convey information in the desired sequence by ensuring that elements are presented in the order in which they will most likely be viewed by the reader.

Related terms:

Journalizing

Word painting
Useful articles:
»Selling Through Channels
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»Focus for Productivity


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