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You are here: Home > Business terms > Funnel design or funnel sequencing

Term: Advertising -> Funnel design or funnel sequencing

Term:

Funnel design or funnel sequencing

Definition:

The design of questionnaires in a manner that narrows questions/topics down from the general and unaided to more detailed specific or aided areas of investigation. Considered to be one aspect of quality questionnaire design.

Related terms:

Corrective advertising

Transit advertising

Useful articles:

»	Response-Ability
»	Finish Line Sales Success Habits
»	Looking for the Magic Pill
»	The Power of Listening

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