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Term: Advertising -> Increasing Returns
Term:

Increasing Returns

Definition:

Increasing returns refers to the notion that the greater the size of the network, the greater the advantage of each participant of the network (network effects). Each participant of the network brings value to the overall network. This is in contrast to diminishing returns which refers to the greater the size (number of users) the less each participant can benefit from participation.

Related terms:

Dilutive

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