| Definition: | An intercept interview involves approaching customers while they are otherwise occupied, asking screening questions and including qualified respondents in an interview. The most common forms of intercept interview are the mall intercept (conducted on the floor of a mall) and the store intercept (conducted while the respondent is shopping in a retail store). Store intercepts are further segmented into entry interviews, conducted as the respondent enters a retail space, and exit interviews, conducted as the respondent leaves a retail space.
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