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Term: Advertising -> Keeper

Term:

Keeper

Definition:

A premium used to induce a consumer to take some action, such as completing a survey or trying a product.

Related terms:

Accounting

Obligations

Useful articles:

»	Response-Ability
»	Ten Steps to Professionalism
»	15 Key Questions About Writing Your Own Tips Booklet
»	Listening: Your Best Sales Tool

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