| Definition: | M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a cell phone or a PDA. Once m-commerce becomes ubiquitous (it has greater rates of acceptance in places like Europe and Japan than it does in the US due to standards that have developed (Japan the standard is I-mode, in europe is is WAP), it will change the utility of the web from a business standpoint. Contextual Marketing, the ability to communicate with a person when the person is likely to be receptive to the communication, will begin to occur, due to the mobility of access versus a PC. SMS is the messaging system across mobile devises that complements m-commerce.
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