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Term: Advertising -> Media Involvement

Term:

Media Involvement

Definition:

A method of describing a purchase decision- making influence on the basis of reading, viewing and listening habits.

Related terms:

Alternative Minimum Tax

Shortrate

Useful articles:

»	Make Your Web Pages Easier to Read
»	Win Audiences With Your Words
»	How Technology May Get In Your Way
»	Keeping Up With The Vigilante Consumer

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