About us Privacy Disclaimer Contact us
Home FAQ Advertising Feedback

  You are here: Home > Business terms > Milline rate

Term: Advertising -> Milline rate
Term:

Milline rate

Definition:

Used to determine the cost effectiveness of advertising in a newspaper; reached by multiplying the cost per agate line by one million, then dividing by the circulation. Also referred to as Milline.

Related terms:

Invoice

Budget Review
Useful articles:
»What Happened? Troubleshooting Poor Response from Ad Campaigns
»Conducting Business through B2B E-marketplaces
»How Visibility Pays Off
»When A Door Opens...Go Through It


Borrowing power
Refinance
Student Loan


Browse by categories
Accounting
Advertising
Banking
Bankruptcy
E-Commerce
Economics
Finance
Law
Investment
Insurance
Marketing
Real estate
Statistic
Trade
Purchasing


ABCDEFGHIJKLMNOPQRSTUVWXYZ

Business terms

Accounting

Advertising

Banking

Bankruptcy

E-Commerce

Economics

Finance

Law

Investment

Insurance

Marketing

Real estate

Statistic

Trade

Purchasing

Business Articles

Business calculators

  Disclaimer | Privacy | Terms of useCopyright © 2004 Business-terms.net