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Term: Advertising -> Motivation research
Term:

Motivation research

Definition:

Used to investigate the psychological reasons why individuals buy specific types of merchandise, or why they respond to specific advertising appeals, to determine the base of brand choices and product preferences.

Related terms:

Dual date

Finance charge
Useful articles:
»How To Get & Stay Motivated By Choosing The Right Goals
»Selling to Different Personality Types
»Get Fired Up...Without Burning Out!
»Satisfaction:Five Keys To Creating True Customer Loyalty


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