| Definition: | A phrase used to describe two different activities. ¨Pre-test is used most often to describe a procedure where the design or questionnaire itself is tested on a small scale be-fore it is put to use in a full-scale study. It is conducted to assure that the questionnaire and the actual study are de-signed properly to elicit the desired information. Pre-test is also a term used by many advertising agencies to describe a procedure where people are asked what they think of certain advertising headlines and/or advertising before they appear in magazines or on TV. Also referred to in this sense as a "Bench Mark."
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